February 26, 2020

Every brand has a distinct corporate brand culture which, at its core, differentiates itself from one another. A unique brand identity should be reflected from the inside out to ensure a synchronised narrative. The communication of a brand has to reach both consumers a...

February 19, 2020

What is the relationship between media buys and their accompanying creative campaigns? What should the synergy between the two activities be? Is one of them more important than the other? To begin this discussion, we must first break down the definition of what media b...

June 25, 2018

Over the past five years, there have an increasing number of small and medium businesses progressively pivot from exploring digital marketing solely as a supplement to their traditional marketing strategies, to turning it into the mainstay of their marketing efforts.

Wh...

May 28, 2018

Working professionals are often tied up with a busy schedule, having little time to pay attention to health and wellness. Today, people are becoming more health-conscious and seek ways to stay young and look radiant. As one of the premier anti-ageing companies, Nu Skin...

April 12, 2018

Singapore, 12 April 2018 – The search for Singapore’s outstanding brands is on as the Singapore Prestige Brand Award (SPBA) begins its 17th year of honouring local brands. Jointly organised by the Association of Small & Medium Enterprises (ASME) and Chinese daily Lianh...

March 1, 2018

Ms Sophia Goh, second-generation owner of DMK, a fashion retailer for women’s footwear and accessories set up in 2000, wanted to understand how the company could improve its visual merchandising to attract customers and increase footfall to its stores. She sought to kn...

July 25, 2017

"The world is your oyster.” Going global is necessary for business expansion, be it due to the limited domestic market, better cost economics elsewhere or growth opportunities.


Recently in Singapore’s Budget 2017 announcement, the Government has initiated a $600 millio...

June 22, 2017

Technology will be a critical success factor in the new digital future: as businesses strive to do more with less; introduce new services faster; and improve their profitability and operational efficiency.


It is an exciting time for small-to-medium sized enterprises (S...

April 13, 2017

Social media has come a long way in a short period of time. When Facebook and Instagram first launched, no-one could have predicted that these two social network companies would be worth billions.

Today, social media has become an added marketing tool for most businesse...

February 19, 2016

Over the years social media has transitioned from playground for teens to a multibillion dollar industry challenging traditional advertising and completely revolutionising how we communicate.

 

However, small businesses that are strapped for resources are often still sit...

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