November 28, 2018

One can never be a market leader unless in the first place, your customers knows your brand – who you are, what value you offer, loves your value offer and share this with their community. Significant benefits accrue for a strong brand, and as stated by David Aaker und...

November 22, 2018

Singapore, 22 November 2018 – Two local entrepreneurs were conferred Overall Winners of the Entrepreneur of the Year Award (EYA) 2018 at the Award Presentation Ceremony held at The Ritz-Carlton, Millenia Singapore. Another four entrepreneurs bagged sub-category awards...

November 21, 2018

Dream of a sweet romance. A delicate balance of familiar stability and novel excitement. Neither too fast nor too slow. Well-paced. Careful. In many ways, branding is a love story. Starting with infatuation. Blossoming into romance. Now, Think of a brand that you have...

November 14, 2018

Following a positive and successful soft launch in Jurong since April this year, the Energy Market Authority (EMA) has recently announced that the electricity sector in Singapore is ready to be liberalised progressively via the Open Electricity Market (OEM) initiative....

November 2, 2018

Singapore, 1 November 2018 – Homegrown brands rejoiced their win at the 17th Singapore Prestige Brand Award (SPBA) Award Presentation Ceremony. Held at The Ritz-Carlton, the event was graced by Guest-of-Honour, Minister for Education, Mr Ong Ye Kung.

An iconic landmark...

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