Amidst the global economic downturn and uncertainty enterprises face, home-grown companies continue to persevere through these tough times, building and moulding their brands alongside the evolving business trends. Their steely determination and never-give-up spirit inspired this year’s SPBA theme – The Mark of Resilience.
In addition, the SPBA also announced the introduction of the SPBA – Micro Brands category, to recognise and encourage micro brands that possess the potential to become larger and more successful brands in local, regional and international markets.
Jointly organised by the Association of Small & Medium Enterprises and Lianhe Zaobao, with Maybank on board as the offi cial bank for the fourth year running, the SPBA once again welcomes brands from diverse industries and sectors to embark on their branding journey and establish for themselves their marks of resilience.
Click here for the full press release.
Click here for Speech by Ms Chew Lee Ching, Chairman, SPBA 2016 Organising Committee
Click here for Speech by Ms Goh Sin Hwee, Co-Chairman, SPBA 2016 Organising Committee
For more information on the Award, visit www.spba.com.sg. Closing date for submission is 31 May 2016, 12pm.