Homegrown brands shine at the 16th Singapore Prestige Brand Award

Singapore, 20 October 2017 – Homegrown brands rejoice their win at the 16th Singapore Prestige Brand Award (SPBA) Award Presentation Ceremony. Held at The Ritz-Carlton, the event was graced by Guest-of-Honour, Minister for Communications and Information & Minister-in-charge of Muslim Affairs, Assoc Prof Dr Yaacob Ibrahim.

F&B giant, Yeo’s, stole the limelight of the evening as they swept all the major titles. They were named Overall Winner and Most Popular Brand for the SPBA - Regional Brands category, and they were also inducted into the prestigious SPBA - Hall of Fame. Having established itself as a trusted household name with over a hundred years of heritage, Yeo’s quality food and beverages are well-liked by generations of consumers. Not only have they made their mark in Singapore and Malaysia, Yeo’s has also actively widened their reach and deepened their presence in regional and international markets.

LHN Group, a real estate management services group, was another big winner of the night, clinching the title of Overall Winner of the SPBA - Heritage Brands category, and they were inducted into the SPBA - Hall of Fame. Staying true to the award theme of SPBA 2017, Transforming Brands; Securing the Future, LHN Group has transformed their operations by venturing into the Internet of Things (IoT) for their commercial spaces, connecting data networks to one another and allowing tenants to remotely manage their facility spaces using the digital platform.

There were 4 Overall Winners for the various award categories, namely, SPBA - Promising Brands, SPBA - Established Brands, SPBA - Heritage Brands, and SPBA - Regional Brands. Within these respective award categories, one brand was also voted as the SPBA - Most Popular Brand; an award conferred to brands that have garnered the highest number of votes in the respective award categories from the public.

At the ceremony, four brands were inducted into the SPBA - Hall of Fame, a prestigious circle of leading brands that have continuously pursued the highest form of branding excellence.

Mr Kurt Wee, President of the Association of Small & Medium Enterprises (ASME), said, “Digitalisation is a game changer for branding, introducing a new dimension to the customer-brand relationship. Brands that have been proactively firming up their digital presence are naturally able to achieve transformation, raise their profile, and do well in the new business environment. This is reflected in this year’s winners. ASME is proud that winners of SPBA 2017 have taken bold approaches to build a future-ready brand, and I hope the winners will be an inspiration for more local SMEs to push for branding excellence.”

Mr Goh Sin Teck, Editor, Lianhe Zaobao, said, “Branding in the current business environment is a mix of tried-and-true principles from the past and new digital approaches. Traditional forms of branding lay the foundation to establish an even stronger digital brand. Today, there is a myriad of media channels, options, and digital distractions targeted at consumers, brand building has to be transformed and done differently. In addition, purchasing behavior has also changed vastly, with online research forming a major part of the buying cycle for both B2C and B2B transactions. In this environment, brands will have to make themselves truly unique and distinct, to stand out and win in the business competition.”

Jointly organised by ASME and Lianhe Zaobao, the SPBA honours homegrown brands with compelling brand messages and strategies, giving them the visibility to stand out in a competitive business environment.

Into its 16th year, the SPBA has honoured over 430 unique local brands. The award aims to continue raising the bar in branding and push local brands to reach a higher mark of excellence.