The Singapore Prestige Brand Award unveils new award theme to encourage local brands to make the tra

Singapore, 12 April 2018 – The search for Singapore’s outstanding brands is on as the Singapore Prestige Brand Award (SPBA) begins its 17th year of honouring local brands. Jointly organised by the Association of Small & Medium Enterprises (ASME) and Chinese daily Lianhe Zaobao, the Award gives recognition to the best local brands that are innovative and transformative, and well poised to achieve greater growth in Singapore and beyond.

The theme for SPBA 2018 is Innovate. Transform. Internationalise. SOAR WITH SPBA. It recognises the importance of these three actions in helping brands build a brighter and sustainable future. The intent is to leverage on the stories of brands which have succeeded to encourage more brands to make the transformational journey and soar.

Ms Chew Lee Ching, Chairman of the SPBA 2018 Organising Committee, said, “We have seen how new technology can disrupt the market. Disruptive technology brings with it increased competition which can be intense and challenging. Forward-looking brands, however, see this as an opportunity. They innovate and transform and some even become disruptors themselves. They invest in developing a deeper understanding of their customers’ needs and continue to deliver products and services that are unique and sought after. This enables them to compete more effectively at multiple levels, uplift their brand name and enable them to grow further locally as well as venture overseas. We encourage our homegrown brands to leverage on the SPBA and soar.”

Ms Goh Sin Hwee, Co-Chairman of SPBA 2018 Organising Committee, said, “In the current digital era, or the Industry 4.0 as some may say with the rapid rise of new manufacturing technologies, the need for local enterprises to invest in innovation, talent, and brand building has never been stronger. This is so because with good talent and compelling brand strategies, enterprises are able to better leverage on digital technology, big data, and robotics to create more business opportunities. Enterprises are also enabled to deliver unique and effective solutions to stand out in the competitive business environment.”

Into its 17th year, the SPBA has honoured over 430 unique local brands. The award continuously recognises deserving local brands to mould them to be even more outstanding brands.

Past SPBA Winners have demonstrated how taking on transformation spurs them to take off in international markets. Hock Seng Hoe Metal Company Pte Ltd, a reputable steel materials provider, is one example. Before going digital, the brand faced various challenges that hindered business productivity, including low optimisation of warehouse space, delay in locating and collecting items in the warehouse, and manual processes for sales order and inventory management. The brand took the step to transform itself by going through a series of consultations with technology experts to build stronger digital capabilities, and they successfully implemented ERP solutions encompassing Customer Order, Inventory and Distribution Modules. The transformation has enabled them to increase productivity and revenue, and also strengthened its presence in the ASEAN market.

RHB Bank Singapore returns as the Official Bank for the SPBA 2018, showing their strong support to push local brands to reach a higher mark of excellence.

Mr Mike Chan, CEO and Country Head of RHB Bank Singapore said, “The Singapore Prestige Brand Award (SPBA) is an appropriate platform to recognise and honour home-grown brands – many which has achieved household-name status over the years through various branding initiatives. This is in line with RHB’s belief in reinforcing our brand promise and strengthen our brand position in order to offer a seamless experience with sustainable and effective solutions for our clients. We are proud to support the SPBA as the Official Bank.”

Singapore Airlines is the Official Airline for SPBA 2018.

Mr Alan Lim, Area Vice President Singapore of Singapore Airlines Limited said, “As the national carrier and home-grown brand, Singapore Airlines is delighted to be the Official Airline for the Singapore Prestige Brand Award 2018. It is essential that local businesses embrace innovation to remain competitive in their respective fields and to grow their reach beyond the region. We are proud to partner with the Association of Small & Medium Enterprises and Lianhe Zaobao to support and celebrate the achievements of great Singapore brands.”

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SPBA 2018 is now open for submissions! To participate, please visit

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