Branding excellence through innovation, transformation and internationalisation: Local brands clinch

Singapore, 4 September 2018 – 30 local brands were named Winners of the Singapore Prestige Brand Award (SPBA) 2018 at the Award Certificate Ceremony today. The SPBA is a prestigious award that honours local brands for their branding excellence and achievements.

24 brands across the six Award Categories are first-time Winners of the SPBA, and many of them have swiftly integrated innovation, transformation and internationalisation in their brand strategies to secure long-term growth, add value to their products and services and also enter new markets.

Ms Chew Lee Ching, Chairman of the SPBA 2018 Organising Committee, said, “As a small country with a small market, we are all familiar with the call to innovate, transform and internationalise. These are no longer “nice-to-have” claims. They are indispensable components of a company’s growth strategy. Anchored with a strong brand, these initiatives are the key drivers for sustainable business growth.”

“We are pleased with the noticeable increase in participants with some degree of digital adoption. This demonstrates an awareness that branding and digitalization are not mutually exclusive. In our growing digitalised economy, where more and more B2B and B2C transactions are happening over eCommerce platforms, branding has become even more important.”

“A strong brand inspires trust which is very important when selling online, when you cannot feel or try the products. When there is trust, customers are assured of the quality of what they are purchasing even without any face to face or physical contact. A strong brand helps business owners to develop a desired market positioning that transcends geography and size.” she added.

Jointly organised by the Association of Small & Medium Enterprises (ASME) and Lianhe Zaobao, the SPBA has identified more than 450 local brands as an esteemed mark of success within their industry. The SPBA is in its 17th year of honouring local brands for their branding achievements.

SPBA 2018 is proud to affirm winners from the six award categories across various industries including those from the education, F&B, health and wellness, travel and retail sectors.

Ms Goh Sin Hwee, Co-Chairman of the SPBA 2018 Organising Committee, said, “SMEs are an important pillar of Singapore's economy and have always contributed greatly in cultivating our local business leaders, social leaders and philanthropists. With the rapid transformation of Singapore’s economy and society, it's an opportunity for SMEs to further demonstrate their versatility, wisdom and courage. Winners of the SPBA 2018 have a brand history that ranges from 3 to 57 years. From your brand stories, we have witnessed the entrepreneurial spirit of Singapore’s brands and your limitless potential to grow. Emerging brands of today will be time-honoured brands of tomorrow.”

RHB Singapore is proud to be the Official Bank for SPBA 2018.

Mr Wong Hsun-Min, Head, Commercial Banking of RHB Singapore said, “A strong and solid brand is invaluable to an organisation. Your brand will see you through economic uncertainties and help you overcome challenges. The opportunities to strengthen your brand and presence in the region is tremendous, and SMEs should regularly evaluate their existing business to stay ahead of the game. RHB Singapore looks forward to rendering support to SMEs and to work closely with them as they innovate, transform and internationalise.”

SPBA 2018 is privileged to have Singapore Airlines Limited as its Official Airline.

Mr Alan Lim, Area Vice President Singapore of Singapore Airlines Limited said, “As a group, we strive to deliver value to our corporate customers through the Singapore Airlines HighFlyer programme. The programme is designed for SMEs to get more mileage when travelling for business. Through the HighFlyer programme, companies can benefit from accumulating HighFlyer points, while their employees also continue to earn KrisFlyer miles, which is a win-win situation for both the company and their employees.”

The Overall Winner and Most Popular Brand of each category with the exception of the SPBA - Micro Brands and SPBA - Special Merit categories will be announced at the SPBA Award Presentation Ceremony on 1 November 2018.


For media enquiries, please contact us at